In fact, Facebook faced heat in 2021 because the algorithm was prioritizing controversial content. But we do know that-like all social media recommendation algorithms-one of its goals is to keep people on the platform, so that they see more ads. We don’t know all the details of how the Facebook algorithm decides what to show people (and what not to show people). This process happens every time a user-and there are 2.9 billion of them-refreshes their feed. It scores posts and then arranges them in descending, non-chronological order of interest for each individual user. ![]() The Facebook algorithm determines which posts people see every time they check their Facebook feed, and in what order those posts show up.Įssentially, the Facebook algorithm evaluates every post. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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